![]() Walmart began offering third-party meal-kits last year, and the company just recently started to offer its own pre-portioned kits. This business expansion comes at a time when the meal-prep kit market has been flooded with new entrants.īeyond Blue Apron APRN, which has seen its stock plummet do to competition from Amazon AMZN and others, big-box giant Walmart WMT is also a player. In a similar move beyond its traditional business, the company is also set to introduce Weight Watchers meal-prep kit offerings, which will be available at grocery stores in the second half of 2018. The company then plans to debut this collection of branded kitchenware, which features over 100 items, at retail stores by the end of 2018. ![]() Weight Watchers is set to unveil its new WW Healthy Kitchen line of tools and products at the 2018 International Home + Housewares Show in Chicago this month. Yet, no matter what caused its recent surge, the rise prompted CEO Mindy Grossman to venture beyond Weight Watchers’ traditional business. Some of this growth has been attributed to Oprah Winfrey’s presence as a company spokesperson and major investor. Shares of Weight Watchers have skyrocketed over 246% during the last year-a massive resurgence for the once-struggling brand. Weight Watchers WTW just announced a new line of retail kitchenware and meal-prep kit offerings as part of a larger goal to expand beyond its membership-based weight-loss program. ![]()
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